Modern technology continues to change the world in many ways and has made everyday life easier, faster, better and more convenient. The laundromat industry is constantly searching to see how technology can improve their services, efficiency, effectiveness, and profitability.
Initially, the invention of the washing machine and dryer revolutionized the way we cleaned our clothes and eliminated the need to do these tasks manually. More recently, new leading-edge technology has dramatically changed and improved the commercial laundry industry, making life easier and more beneficial for both laundromat customers and owners. Laundromats that don't keep up with some of the major technological trends, run the risk of being left behind.
One of the hottest technology trends today is the mobile app. For laundromat customers, it can provide a convenient, safe way for them to quickly pay for a washer or dryer from their phone, without last-minute trips to get quarters from the store. From the app, they can pick a location, select a machine, pay right from their phone, and be ready to go. Both cash and cashless options are available for online wallet reloading, and customers can view the status of their current cycle along with notification when their laundry is done. By accepting mobile payment via smartphone, it’s simple to deliver an amazingly quick, convenient laundry experience and also improve laundromat safety.
Mobile apps are also proving invaluable for staying connected with the laundromat’s customer base, allowing owners to filter and market to customers based on deep system analytics such as intervals between visits and the average spent. Loyalty and increased customer engagement can be generated through the application’s automated reward programs, and through special promotions, events, contests or pricing.
Advanced technology in laundry equipment is offering a multitude of other benefits, from helping owners reduce utility bills and maintenance costs to allowing customers to choose the precise wash and dry options they prefer. These smart machines can provide laundromat owners with crucial reporting, monitoring and configuration capabilities including performance data, water level adjustment, multilevel vend pricing changes, remote start and system monitoring, and much more.
Intuitive and easy-to-use, they allow maximum oversight, efficiency and, of course, maximum profit. Perhaps best of all, wireless, cloud-based technology allows optimization of your laundromat from anywhere in the world with an internet connection.
Staying on top of these trends can help keep your laundry thriving. Smart laundromat owners should be looking into upgrading their commercial washers and dryers to larger, more energy-efficient and reliable equipment with state-of-the-art technology. Newer technology generally makes everyone’s day-to-day life better and investing in smart, energy efficient equipment can significantly reduce operational costs.
Hermes Commercial Laundry Equipment is an experienced and respected partner in laundromat design and development. Learn more about the latest easy to use, install, and integrate technological trends and solutions for laundromats today at www.hermescommerciallaundry.com